Amazon-seller intelligence, not another data tool

One verdict per product.
Then the click that acts on it.

XEWI fuses your account, your competitors and the market into a single call per product — enter, defend, or change the board — and executes the move in one click. It even tells you which games you can't win.

Get started free See how it judges →

Read-first connection · every claim tagged with source & confidence

Market Board · Garlic Press UK as of today · illustrative
reprices ~2d after YOU 18% share Vantomo 31% · LOCKED Norvane 12% · CONTESTED Peltano 8% Brightlo 5% · OPENING Ombra 4% Reaction edges are hypotheses — confirmed by outcomes, never asserted.
You Opening Contested Locked — don't play → reaction
The foundation — synced live from Seller Central & Amazon Advertising
Ads Inventory Pricing Orders Finances Listings

The problem

Ten tabs of data. Zero decisions.

Every tool gives you more to interpret — keyword tabs, BSR tabs, profit tabs — and leaves you as the integration layer. You become the analyst. XEWI is the opposite: it does the interpreting, and hands you the conclusion.

Everyone else

Keywords BSR history Profit calc Reviews PPC report Listing score Trends Alerts Rank tracker Refunds

…now you decide.

XEWI

ENTER Trust Score 82 · evidence attached · one click to act

One verdict per product. The move is drafted. You approve it.

How XEWI thinks

Fuse. Judge. Act.

1

Fuse

Your account, your competitors and the market — orders, ads, pricing, review language, reaction patterns — converged into one world model per product. No tabs.

2

Judge

One verdict with a Trust Score you can open. Every evidence row carries its source, freshness and confidence. Missing data is a named gap — never a fabricated number.

3

Act

The verdict ships with the move drafted — a listing rewrite, a bid change, a launch plan. You approve; XEWI executes; the outcome feeds back into the model.

ENTER

Silicone garlic press · UK

Trust Score 82 — built from the evidence below, not an opaque number

Illustrative
Demand 9.4k monthly searches, stable 12 months SQP · 2d · high
Margin 38% net at landed cost £2.10 sourcing quote · 6d · high
Wedge "lid leaks" unsolved across top 4 rivals reviews · 3d · medium
Rivals 1 locked, 2 contested, 1 opening world model · 1d · high
Gap Brand Analytics not connected — keyword layer weighted down, marked low confidence. No number invented.
▶ Draft the launch plan You approve before anything spends money or touches your brand.

The product

Five moves. One intelligence.

Not a toolbox. Each surface exists to answer one question — and ends in a move.

01 · Competitive World Model

Know which games are unwinnable.

XEWI classifies every rival Unwinnable, Contested or Opening — and watches who reacts to whom. When a rival keeps undercutting you because he's chasing the cheap #1, XEWI sees the chain. The answer isn't a better move. It's a different board.

Vantomo Owns the price floor — unwinnable on price LOCKED
Norvane Reprices ~2d after you · hypothesis, 3 cycles CONTESTED
Peltano Strong listing, weak review velocity CONTESTED
Brightlo Slipping BSR, stockouts, premium gap open OPENING

→ Recommended play: reposition premium — exit the price war.

02 · Product Research

Find winners before they saturate.

Real demand, competitor revenue, the review-gap wedge and landed-cost sourcing — fused into one enter/avoid call per candidate. Not a database to browse. A shortlist that's already been judged.

CandidateDemandWedgeCall
Silicone garlic press 9.4k / mo lid leaks ENTER
Bamboo drawer organiser 22k / mo none found AVOID
Compact spice grinder 5.1k / mo motor burnout WATCH

Illustrative data · every cell carries source & freshness on hover in-product.

03 · Voice of Customer

Build around the pain nobody solved.

XEWI mines what buyers actually complain about across every rival in the niche — and finds the shared, unsolved pain. That's your product brief, written by the market.

Complaint clusters · 4 rivals · 2,140 reviews

Lid leaks under pressure
31%
Hard to clean
24%
Handle feels cheap
17%
Arrived damaged
9%

→ Shared unsolved pain across all four rivals — your wedge.

04 · One-Click Execution

The verdict comes with the move drafted.

Rewrite a listing, adjust a bid, reprice, launch a campaign — XEWI drafts it, you approve it, XEWI executes it. Anything that spends money or touches your brand always asks first.

Approval queue

Rewrite listing — lead with leak-proof seal

Wedge evidence: top complaint across rivals

ASKS FIRST Approve

Lower bid −18% on "garlic crusher"

Spends, never converts · 90d of your PPC data

ASKS FIRST Approve

Launch Sponsored Brands — premium positioning

World model: exit the price war

ASKS FIRST Approve

Human-in-the-loop by design — approved by you, executed by XEWI.

05 · The compounding moat

It learns what wins for you.

Every executed move is logged: predicted → actual. Hypotheses that hold become known dynamics of your market — how your rivals react, what your buyers pay for, which keywords convert. A model of your market's physics that a new tool can't replicate on day one.

Prediction log

Reprice +6% (premium play) predicted buy box holds held 28/30d ✓
Negate 41 waste keywords predicted −£210/mo spend −£184/mo
Bundle offer vs Norvane predicted +15% units +4% — revised

Hypothesis "Vantomo reprices ~2d after you" → confirmed dynamic after 3 observed cycles.

Talk to your data · MCP

The intelligence you talk to.

XEWI runs as a live MCP server. Connect it to your own Claude or Claude Code and ask your market anything in plain language — your sales, your rivals, your keywords. Read-first, with provenance on every answer.

Works with Claude Works with Claude Code Read-first by default

Your Claude · connected to XEWIillustrative

Which of my products lost the buy box this week — and why?
Two. Garlic press (B0X…K4) lost it 4 of 7 days — Vantomo cut price 9% on Tue; your landed margin can absorb 4%. Peeler set (B0X…R7) lost it on stock: 6 days of cover left.
source: SP-API Pricing · 2h source: Keepa · 1d confidence: high
Should I match Vantomo's price?
No. Vantomo is chasing the category's cheap #1, not you — matching puts you in a war you can't win. The board says reposition premium. Want the drafted play?

How it works

Connected in minutes. Smarter every week.

STEP 1

Connect

Link Seller Central and Amazon Advertising. Read-first: XEWI syncs orders, ads, pricing, inventory and listings — it changes nothing without your approval.

STEP 2

The world model builds

XEWI maps your board: real rivals, reaction patterns, buyer complaints, keyword economics. Rivals are classified; gaps are named.

STEP 3

Verdicts — and the click

One call per product, evidence attached, move drafted. Approve it and XEWI executes. Every outcome makes the next verdict sharper.

Pricing

Serious tools for serious sellers.

Free

£0

See your board. Prove the judgement.

✓Connect Seller Central (read-first)
✓World model for 1 product
✓Weekly verdict with full evidence
✓Talk to your data · 20 questions/mo
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Pro

£99 / month

The full intelligence, across your whole catalogue.

✓Unlimited products & verdicts
✓Full competitive world model + reaction graph
✓One-click execution with approval queue
✓Unlimited MCP · connect your own Claude
✓Voice-of-customer mining
✓It learns your market over time
Get started

Silent Tribe

£2,997 one-time

XEWI Pro + the Portuguese-language FBA programme.

✓12 months of Pro included
✓The Silent Tribe education programme
✓Community · PT · UK · AO · BR
✓Priority onboarding & judgement reviews
Join the Tribe

Prices in GBP. Silent Tribe bundle includes the Portuguese-language FBA programme — Portugal · UK · Angola · Brasil.

Testimonial slot — replace with a real seller quote

"A real quote from a Silent Tribe seller goes here — outcome-led, with a verifiable name."

[ name · brand · marketplace ]

Stop interpreting.
Start deciding.

Connect your account. Get your first verdict this week.

Get started free