XEWI connects to your Amazon Ads API and Seller Central to surface wasted ad spend, automate negative keywords, and give you a single command centre for your entire operation.
£2.4M+
Ad spend analysed
49.2K+
Search terms processed
8.4K+
Negative keywords applied
31%
Avg. reduction in wasted spend
Six modules, one platform, zero context switching.
Ingests your Amazon Advertising search term reports automatically via the Ads API. Detects zero-conversion terms, calculates wasted spend per campaign, and queues negative keywords for one-click approval — all without leaving the dashboard.
Real-time FBA & FBM stock levels synced from Seller Central. Low-stock alerts, fulfilment channel split, and SKU-level health at a glance.
Live competitive pricing from the SP-API. See your price against the buy-box winner, track price history, and get alerted when you're priced out of position.
Full order history across all marketplaces. Search, filter by status, and drill into line items — synced automatically every day.
Amazon Financial Events decoded: principal, referral fees, FBA fees, and net settlements in one view. Understand exactly what Amazon pays you and why.
Your catalogue at a glance. Track active, inactive, and suppressed listings alongside pricing gaps and buy-box eligibility for every SKU.
XEWI pulls your Sponsored Products search term reports directly from the Amazon Advertising API, analyses every term for conversion rate and spend, then surfaces the worst offenders for your review. One click to add as negatives across all affected campaigns.
Report ingestion
Search term reports are fetched automatically via the Ads API and stored for analysis.
Waste detection
Zero-conversion terms above your spend threshold are flagged and ranked by wasted £.
One-click approval
Review the queue, approve individually or in bulk, and push negatives back via the Ads API.
12
Terms queued
£347
Wasted spend
284
Clicks / £0
portable blender parts
Brand Campaign · Exact
£82.40
0 orders
blender repair service
Generic Exact · Phrase
£61.20
0 orders
ninja blender replacement
Category Broad · Broad
£54.80
0 orders
Connect once, XEWI handles the rest.
Authorise your Seller Central account via Amazon's OAuth flow. No API keys to manage manually.
XEWI pulls 6 months of orders, your full inventory, and your Ads search term history automatically.
Dashboard updates daily. Review and act on your negative keyword queue, price alerts, and low-stock warnings.
Join sellers who use XEWI to operate smarter on Amazon.